Handbags, various brands, 2007 - 2014

Design and design direction work in contemporary branded leather handbags. Besides the initial market analysis, brand analysis, conceptual and merchandising direction, responsibilities also included global raw materials sourcing and development, sampling and production sourcing and vendor management, all technical design, hardware design and development, time and action calendar, budget creation and adherence, merchandise assortment, sales and PR meetings, trade show design and attendance, runway and press one-offs, team leadership, mentorship and management, production planning and logistics, etc.